Bandar Seri Begawan, 12 October 2018 – Baiduri Bank launched its revamped Baiduri Smart Executive Programme (SEP) today, a programme targeting the young and busy executive. The new Baiduri Smart Executive Programme offers more benefits tailored to meet the financial and lifestyle needs of young professionals ranging from banking convenience to financial flexibility and tools.

According to CEO of Baiduri Bank, Mr Pierre Imhof, “The Baiduri Smart Executive Programme focuses on the upwardly mobile 21 to 45-year-old demographic, who are actively looking to achieve greater success in life. They are an inquisitive generation of customers with an evolving and dynamic set of needs that changes with the ebb and flow of trends. As they become more financially discerning, we want them to know that Baiduri Bank is their financial partner, ready to help them successfully navigate different life stages.”

Pg Azaleen Pg Dato Hj Mustapha, Head of Retail Banking and Branch Network further explained, “In catering to this market segment, we have overhauled the current programme with a fresh new look and improved benefits to better complement their lifestyle. For this, the programme is created on the principles of the four pillars: Smart Financial Privileges, Smart Wallet, Smart Lifestyle and Smart Digital Bank.”


For this financially savvy group, the SEP has tailored solutions ranging from preferential rates on loans to fantastic investment packages to assist this segment achieve their goals such as getting their first home, purchasing their first car or saving for their children’s education.


The revamped Smart Executive Programme comes with special Baiduri Smart Executive branded cards and with them travel and lifestyle benefits locally and globally. The internationally accepted Baiduri Smart Executive Visa Platinum Debit Card avails the cardholder with benefits such as VIP treatment privileges, up to 6 complimentary visits to over 850 airport lounges worldwide, as well as discounts of up to 50% at over 900 dining outlets in airports worldwide with the Airport Companion Programme by DragonPass. Additionally, Baiduri Smart Executive Mastercard Platinum Debit Card avails the cardholder to various travel privileges and rewards experiences.


Beyond receiving exclusive invitations to events and insightful seminars to empower SEP members with tools to achieve financial success, we have broadened the list of Smart Partners.

“Additionally, we’ve teamed up with a suite of Smart Partners to offer exclusive discounts ranging from health and fitness, travel and dining overseas, automobile dealerships as well as tech and gadgets, covering the general spectrum of needs of this demographic.”


Recognizing this segment’s need for convenience and accessible banking, Baiduri Bank offers digital banking. Keep track of finances, settle bills, purchase top-ups or transfer funds locally and abroad from Baiduri Personal i-Banking, which allows members to bank from wherever using any mobile device. Additionally, with 24-hour customer helpline and an extensive network of ATMs, SEP provides what these generation of digitally-savvy customers needs to be confident to manage their finances electronically.


In line with the relaunch of the Baiduri Smart Executive Programme, Baiduri Bank is offering a welcome reward of BND300 for the first 30 new sign-ups who successfully apply for any of the following:

Product Amount (BND)
Loan (Personal) 10,000 and above
Loan (Home Ownership) 50,000 and above
Unit Trust 20,000 and above
Wealth Management Life Insurance Product with a yearly minimum of 1,200
Hire Purchase 30,000 and above
*Terms and Conditions apply

For more information on the new Baiduri Smart Executive Programme, visit our website at, contact our 24-hour Customer Care Helpline at 244 9666, or drop by any of our branches during office hours and speak to our sales staff.


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