KNK or “Kenali Negara Kitani” means “Get to know your own country”. Catchy title and I like it. This campaign spearheaded by Tourism Brunei aims to create an awareness among all Bruneian residents that the tourism industry has great importance as an economic activity for Brunei, and that enjoying tourism activities in the country is a worthy and interesting proposition.
Through KNK, Brunei Tourism hopes to see more locals taking time to explore and discover the local wonders, involving themselves in many sporting and leisure activities on offer, sampling regional delicacies and purchasing more local products and crafts.
Brunei Tourism’s drive in promoting the KNK domestic tourism concept will encourage the public to use the services of local professional service providers to enjoy extraordinary activities and to visit “off the beaten track” attractions.