See on Scoop.it – Aspiring Outliers
Seventy-three percent of CEOs think marketers lack business credibility and 77 percent believe marketers don’t talk about what really matters—sales. If this sounds like your business or company, it’s clearly time to find a way to measure the return on investment of all those hours dedicated to social media.
This infographic has some tips and examples that can help and explains how to use statistics and analytics to determine and identify conversions, sales leads and potential leads…
See on www.ragan.com