See on Scoop.it – Aspiring Outliers
Content is evolving and marketers need to expand their content marketing strategy to include visual elements into their overall mix.
The problem is that customers have less time due to the current state of information overflow. In addition, the fast paced world of social media has forced us to learn to digest information faster and sometimes even at a glance. This visual consumption of data lets us know the big message and allows us to decide whether or not we need to keep reading.
The future of marketing is found in photos, videos, infographics and other engaging content that captivates a viewer. For more, check out this infographic and learn how you too can build your marketing campaign with visual content…
See on www.business2community.com